Choosing the Right Web Hosting Plan

There comes a time in every martech professional’s life when he or she (or they) must decide on a web hosting company for their business. With so many choices and pricing options to choose from, how can you be sure to make the right choice?

Start Cheap

It’s true that you get what you pay for. It’s also true that you can waste a lot of money paying for best-of-class solutions to your problems when you aren’t best-of-class in your new venture. This is very true when it comes to website hosting plans. You could invest in a dedicated hosting plan with lots of storage space and processing power. This could cost you $100, $1,000 or more for a robust cloud hosting plan, every single month, before you’ve attracted a single visitor to your website. In addition, such robust plans often require Linux experts and professional server administrators to run. While these plans provide a lot of value to established companies with lots of traffic to their websites, they’re overkill for people just starting out.

Hosting Plans for About $5 Per Month

Believe it or not, you can launch your website for about $5 per month. For example, check out this review on SiteGround shared hosting plans. At this price, your risk is very low, and you can learn the ins and outs of web hosting in general. Then, when your website starts generating tons of traffic (and revenue), you can think about upgrading to a faster, more robust web-hosting plan.

Ultra-Fast Website Hosting

It’s true that fast websites convert better than slow websites. People are programmed for instant gratification today. Consequently, when your page takes an extra few seconds to load, many people will abandon before it finishes, in their quest for faster results. However, page speed is only one of many factors that impacts conversion, and rankings. You can still do very well with a modest hosting plan, while you build your model.

Get Started Now

Go ahead and do your research. The SiteGround review above can get you started. I’ve used their website hosting service, and they’re a solid company. For around $5 per month, you can have your website launched, and you can begin building your business. Then, one of two things will happen. Either life will get in the way before you realize your dream, and you will have fewer Starbucks lattes this month. Or, you will build a profitable company and can start thinking about the next steps in scaling your business.


Why Conversational Commerce Matters

In real life (aka, “meat-space”), conversations matter. When you are greeted professionally by a customer service representative on the phone, or when you get quality help from a floor manager in your favorite department store, you’re likely to remember the experience as a positive one. Consequently, you will be more likely to engage the same company again in the future. The same can be said about online transactions.

How to Make More Sales: The Know, Like, and Trust Factor

Conversational commerce is a term that can be applied to real-world interactions. But it has existed since mankind developed language and trade. One thing is certain: customers buy from people who they know, like, and trust. And, the associated, positive feelings come from the conversations we have with one another.

How Does Conversational Commerce Impact Online Sales?

Imagine having a customer service representative available on your ecommerce website 24/7/365. Conversations can take place through online chat, phone calls, or email, having someone ready to answer questions whenever a person decides to shop. If you’re there, and your competitor isn’t, it’s likely that you will capture the sale. Now, imagine taking this to the next level by integrating AI-powered martech like a chatbot that knows how to answer any question that a potential buyer puts forth.

If you can integrate a chat bot with your website that is smart enough to pass a modern-day Turing Test, then you’re likely to convert more visitors to customers, regardless of the time of day at which they visit your website. And, just wait. Natural-sounding voice will soon replace much of the technology that we have today. Keep this in mind the next time you revisit design updates for your ecommerce website.


Lead Generation Success In A Few Simple Tips

Lead generation is a technique that all sales professionals must perfect. Do you want to learn how to be better at it yourself? Whether you’re generating leads for your law firm, or leads for investors in your next ICO or IPO, this information can help. If you are looking for the secrets your competition are using successfully, then the article below will be sure to pique your interests and satiate your desire for knowledge.

Content is King

Create engaging content. Lead generation relies a lot on building trust with your product or service. Smart targeted content does a lot to build get you there. Your target audience will be more likely to do business with you if they feel you are providing great service and that you legitimately care.

Always be conscious of other people’s privacy and wishes. Don’t spam people who don’t want your offers. Not only does it waste your time to send anything to individuals or businesses not spending money, you are going to offend them and violate your own opt-out or privacy policies in doing so.

Talk to Business Owners

Talk to business owners in related industries. They may be willing to share leads with you, by sending their customers your way. For example, if you own a shop where you sell balloons, talking to a florist about a joint venture is a great way to get leads from another business.

Consider throwing a neighborhood party to let your neighbors know what you’re up to. For example, if you are looking for leads as a dentist, you can have a barbecue and hand out toothbrushes with your number on them. If you’re an internet marketer, sponsor a street fair and let the businesses there know you can do the same for them.

Buying Leads is Okay

Don’t shy away from paying for leads if you’re on a budget. There are low cost solutions to lead generation out there. Pay per click campaigns are one. These search marketing campaigns give you lots of brand building impressions, but you only pay if someone actually clicks on the ad itself. This can be a very effective lead generation method.

Be sure to maximize your use of social media. If you don’t have enough followers, you can hold a giveaway to boost your numbers. While those people may not be interested in what you’re selling, their friends who are may see your posts on their feed and follow you themselves.

Create Loyal Customers

Your customer base is going to be loyal to you and build you get new leads. You can accelerate this aspect of lead generation by doing different things. For example, you can start a referral program. Referral programs reward your current customer base for building you find new customers out there.

Don’t be afraid to cut certain tactics that aren’t performing as they should. Even if a tactic is generating a ton of leads, it may be that the leads just really aren’t that strong. If there’s low to no conversion, why continue spending in the channel? Rather double down on tactics that are converting.

LinkedIn for B2B Leads

One of the highest visitor to lead ratios you will find online is with LinkedIn. Therefore, this platform should be high on your list of tools for lead generation. Put together a polished and professional profile that includes links to all your landing pages and make LinkedIn a valuable part of your lead generation success.

Consider who might have an insider’s view on who would be interested in what you’re selling. For example, real estate agents could get tips from local HR professionals on people moving to the area to start a new job. Who would know of people who would need what you are selling?

Create a Plan

Whatever budget you have, you are more likely to reach your goal when you have a plan. Once your campaign gets rolling, track its progress so you can determine what works and what doesn’t. If you have a very tight budget, you need to watch more carefully where money is being put to get more out of it.

A site combined with social media will bring in more leads. From Twitter to Facebook, you should everything available. Make sure to diverse your marketing campaigns so that you can familiarize yourself with effective and ineffective methods.

Focus on quality content for your website. Publishing content that already interests people can boost your leads. Make sure to keep your content free of spelling and grammar errors and factual inaccuracies. This will reduce the overall risk that you take.

Don’t be driven by only bringing in targeted leads to your website. It’s not harmful if people come to your site who might not buy from you, although you shouldn’t be focusing on them entirely, of course. Be sure to use tools which determine which visitors to your site are leads and which are just great.

Gathering leads from your website needs traffic. Traffic building is what any site needs, but even more so if your site is also set to generate leads. Make sure that you target traffic for your products and services, but also take the time to push traffic for your lead generation as well.

Remember that trending on social media isn’t the be-all and end-all of marketing. If you can get any positive buzz at all about what you’re selling, you’re generating leads. When using social media, the content is king as long as you present it in a way which doesn’t sound like spam.

Don’t overlook the concept of actually paying for quality leads. It can take some time to generate leads on your own using SEO or pay-per-click methods, but paying for leads can build get your business off the ground. If you are looking to pay for leads, make sure that you do so from a reputable company.

Use cost-effective advertising. Target those who are already interested in your niche with your ads, and offer them something of value. People like to receive free or discounted stuff, so getting them to your website this way will not be tough to do. Just make sure that more great offers await them on your site.

Learning about lead generation is just the first step you must take. Next, you have to consider how you can generate leads. Can you get the job done today? If so, do it! Everyone who procrastinates will fail, so get up the drive and start generation leads right away.