Choosing the Right Web Hosting Plan

There comes a time in every martech professional’s life when he or she (or they) must decide on a web hosting company for their business. With so many choices and pricing options to choose from, how can you be sure to make the right choice?

Start Cheap

It’s true that you get what you pay for. It’s also true that you can waste a lot of money paying for best-of-class solutions to your problems when you aren’t best-of-class in your new venture. This is very true when it comes to website hosting plans. You could invest in a dedicated hosting plan with lots of storage space and processing power. This could cost you $100, $1,000 or more for a robust cloud hosting plan, every single month, before you’ve attracted a single visitor to your website. In addition, such robust plans often require Linux experts and professional server administrators to run. While these plans provide a lot of value to established companies with lots of traffic to their websites, they’re overkill for people just starting out.

Hosting Plans for About $5 Per Month

Believe it or not, you can launch your website for about $5 per month. For example, check out this review on SiteGround shared hosting plans. At this price, your risk is very low, and you can learn the ins and outs of web hosting in general. Then, when your website starts generating tons of traffic (and revenue), you can think about upgrading to a faster, more robust web-hosting plan.

Ultra-Fast Website Hosting

It’s true that fast websites convert better than slow websites. People are programmed for instant gratification today. Consequently, when your page takes an extra few seconds to load, many people will abandon before it finishes, in their quest for faster results. However, page speed is only one of many factors that impacts conversion, and rankings. You can still do very well with a modest hosting plan, while you build your model.

Get Started Now

Go ahead and do your research. The SiteGround review above can get you started. I’ve used their website hosting service, and they’re a solid company. For around $5 per month, you can have your website launched, and you can begin building your business. Then, one of two things will happen. Either life will get in the way before you realize your dream, and you will have fewer Starbucks lattes this month. Or, you will build a profitable company and can start thinking about the next steps in scaling your business.