Last Mile impressions will surge as retail businesses double down on recouping their COVID-19 losses
Behavioral marketing will continue to drive conversion
Virtualization in customer service will boom. Augmented reality in the online shopping experience will become commonplace
Bigger data will drive bigger decisions. Amazon is expanding into bricks and mortar. So is Google. So is… everybody who has access to big data
Click fraud will continue to rise until ad platforms respond with better machine learning algorithms to identify fraudsters
Although COVID-19 lockdowns have destroyed the retail industry, in-person shopping is not extinct. Retailers will focus more on blending the shopping experience across online shopping and bricks-and-mortar locations
Anonymous, universal ID will standardize adtech audience tracking methods.
Ecommerce trends will include products that remind people of normal, in-store experiences like spa treatments and gym workouts
The battle between giants Apple, Facebook, and Google Adwords will result in innovation on the way in which users are tracked across platforms
Uber-everything because technology and COVID-19
Consumers will focus more on a product’s utility, quality, and alignment with their values than brand affinity, especially in ecommerce and the wellness industry
Subscriptions will surge as people get used to set-it and forget-it
